Analysis On Nike And Feasibility Of Imc Plan Marketing Essay

Analysis On Nike And Feasibility Of Imc Plan Marketing Essay Executive Summary Marketing processes as we are conversant with are an integral part of any organization and it undertaking. The sole purpose for any given business organization is to produce products and service so that it can be sold in the market and reaches consumer. Marketing is one of the process undertakings within the organization at the operational level with a purpose. Strategically speaking, any forms of marketing have their own benefits and limitations. However, in the current scheme of things, we can reasoned herein that marketing endeavor of corporation have undergone tremendous change at all level. There are also various tools and marketing tactics that organization exploit for the sole consideration of befitting organizational processes and its marketing endeavor. The purpose of this report is to discuss the central theme of ‘IMC Plan in a major organization† and to link it with the concepts and theoretical meaning of the subject. We are of the opinion th at the concept of integrated marketing communication is hugely in practiced amongst marketers for the sheer element attached to it. But what are the IMC processes at play concerning Nike? For that reason, this report also attempts to analyze the many feature and meaning fo IMC and its various tools that si at play. Besides, Nike is also considered as the organization to comprehend upon the realms of IMC and its meaning and how far the company IMC has been effective on a global scale. Besides, the report in parts also accumulates the very essence to reflect upon the entry of Nike in UAE and to identify the features of IMC at play in UAE undertaken by Nike. Introduction The concept of integrated marketing communication can be understood as a discipline of marketing communication and its planning that integrates the comprehensive values of marketing tools to the advantage of the organization and its marketing endeavor. To top it all, the practice of integrated marketing communication a lso helps companies and marketers to come out with a comprehensive and strategic outline of marketing and communication strategy that is often believed to provide clarity to messages, as well as clarity and total impact of communicated messegges that is seamless. (Yeshin, 1998, p. 68) Thus, we believe that the basis for any marketing endeavor that corporations undertake is to create a value chain internally and externally for its products and services. The creation of value chains thus requires a comprehensive integration and practices of marketing channels that is seamless across boundaries and to some extent the use of comprehensive marketing tools and communication forms. Objective of the Study & Issue in Consideration There are innumerable issues when it comes to the factor encompassing integrated marketing communication.soe of the probable issue to be identified can be looked in respect of the following: How has mass media contributed to the factor encompassing Integrated marke ting Communication? Does the factor attached to the changing aspects of communication in the current scenario have its influence on the factor encompassing how integrated marketing communication is carried out?