Research Paper on Type 2 Diabetes - 2171 Words

Chapter One: Literature Review 1.1 Introduction The worldwide prevalence of type 2 diabetes is skyrocketing alarmingly to epidemic proportions. According to King, Aubert and Herman (1998), in the year 2000 there were 150 million people with type 2 diabetes worldwide, and this number is expected to double by 2025. This explosive increase in type 2 diabetes prevalence is also associated with a significant increase in morbidity and mortality. (Dankner, Abdul-Ghani, Gerber, Chetit, Wainstein and Raz, 2007). This global increase in diabetes will occur because of population ageing and growth, and because of increasing trends towards obesity, unhealthy diets and sedentary lifestyles. Worldwide, according to the WHO Diabetes Action Now†¦show more content†¦Results also showed that eating patterns were influenced by participants’ knowledge of diabetes management. Participants stated that they needed to receive more detailed, individualised training to resolve the challenges faced in the daily management of diabetes. As befo re, these results show that specific interventions aimed at improving patients’ ability to modify their diet need to address this area. An Irish quantitative study conducted by Clarke (2009) which explored the behaviours of people newly diagnosed with diabetes. The convenience sample (n=168), who were recruited at group education clinics, took part in a correlational, longitudinal study. Dietary behaviour was measured using a modified Dobson’s 17-item Short Fat Questionnaire. 50% of participants reported non-adherence to recommended dietary fat intake. Study findings indicate that healthcare providers need to assess the perceptions of newly-diagnosed diabetics and subsequently provide tailored education programmes. This supports the findings of Savoca and Miller (2001), Nagelkerk et al (2006) and Williamson et al (2000) who agree that the current group education delivery may not meet the needs of the person with diabetes. Furthermore,Show MoreRelatedWhat Is Diabetes and How to We Prevent the Disease? Essay1388 Words   |  6 Pages Diabetes is the most common found disease in people. Diabetes is extremely dan gerous and deadly disease. I have selected a few studies below, which looks at different types of diabetes, symptoms of diabetes and the different preventions from the diabetes. Chamberlain, Joan, and Jane DeMouy. Diet, Exercise, and Drug Treatment Delay Type 2 Diabetes. Diabetes. Ed. Louise I. Gerdes. San Diego: Greenhaven Press, 2003. Contemporary Issues Companion. 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What a Brother Knows Essay Free Essays

The Things a Brother Knows Essay There are many relationships throughout the book The Things a Brother Knows by Dana Reinhardt. Levi’s relationships vary throughout the book. Levi’s main relationships are with Boaz, Perl and Zim, along with Christina. We will write a custom essay sample on What a Brother Knows Essay or any similar topic only for you Order Now Levi’s relationship with his brother Boaz seems rocky. There are quite a few ups and downs. When Boaz first arrives home, Boaz would not come out of his room. Levi could somewhat relate to how Boaz was feeling. Levi ended up letting Boaz use his laptop. Everything was going fine until Boaz found out that Levi was looking through his history. Later when Boaz finally leaves for his trip Levi gets worried about him and is curious on where he is going. A few days later Levi goes looking for him. Levi has a strong relationship with his two best friends Pearl and Zim. Pearl and Zim are both jealous of each other, because they both want to be Levi’s best friend. Yet Levi tries to treat them equal. Zim seems to always be there when Levi needs to talk about Boaz. When Levi told Zim that Boaz was lying about going hiking, Zim always tried to make positive comments. Pearl is also a supportive friend. On the trip to find Boaz Levi did not want to spend his money on a hotel because, he wanted his money to last him the whole trip, so Pearl ended up paying for the hotel. Levi has a somewhat close relationship with his brothers ex girlfriend Christina. Ever since Levi was younger he thought that Christina was good looking with a nice personality. When Boaz arrived home Christina had come to visit him. While she was waiting to talk to Boaz Christina and Levi had a close conversation. Later Levi ended up dreaming about Christina. Levi has many relationships in the book What a Brother Knows. Some of the relationships are good, but some of the relationships are rocky at times. Throughout the rest of the book I am sure most of Levi’s relationships with his brother Boaz, his friends Pearl and Zim, along with Boaz’s ex girlfriend Christina will become stronger. How to cite What a Brother Knows Essay, Essay examples

SWOT Analysis on High Proportion of Chinese Residents

Question: Australian suburbs with a high proportion of Chinese residents, where might you expect to find additional Chatime outlets? Answer: Introduction Chatime is a Taiwan based beverage chain offering bubble tea. It has 800 stores across the globe and has 45 stores in Australia. Within a decade, Chatime has experienced significant growth in Australia. It has been found that the social and cultural aspects of the local Chinese population in Australia have contributed in the success of Chatime. Chatime focuses on serving high quality Taiwanese tea using fresh milk. It is trying to capture the Australian mainstream market through positioning Taiwanese tea as healthy and freshly prepared beverage which has distinct aroma and flavor. The capability of Chatime in replicating and providing innovative and reinvented tea beverages have contributed in the success of Chatime. The demand for bubble tea has been increasing in Australia and the health conscious population focuses on beverages which are healthy as well as fresh. In order to address the growing level of competition in the Australian market, Chatime has focused on altering its mark eting strategies. Swot Analysis SWOT analysis is a strategic management tool that helps in assessing the internal factors such as strength and weakness of the organization as well as the external factors such as opportunities and threats (Sadler, 2003). In this section, the SWOT analysis will be undertaken for Chatime in order to develop appropriate strategy for ensuring success in the Australian market. Strengths The major strengths of Chatime are listed below: 1. Chatime uses the natural ingredients of superior quality which do not contains additional preservatives2. Chatime does not serve pre-made tea or tea powders.3. The company uses fresh milk delivered by the Australian farmers. 4. The tea served by Chatime has more flavor and fragrance. 5. It is offering new innovative drinks without affecting the flavor of Taiwanese Tea. Weaknesses 1. Chatime is limited to the natural market niche and it has not explored the market beyong the regions where population of Asian people is higher. 2. The branding strategy of the Chatime has not been effective to attract the target audience as it has failed to communicate the health benefits of fresh pearl tea served at Chatime. Opportunities 1. Australians are found to be health conscious and loves fresh foods and beverages. Chatime has focuses on serving only fresh beverages which will help in attracting the target market. 2. Chatime has focuses on delivering new and innovative beverages on the basis of the local taste and preference which is one of the most important factors of ensuring success in the Australian market. 3. The Australian market for tea is growing due to its flavor, taste and health benefits. Threats4. One of the most important threats of Chatime is the growing rivalry of shops offering tea beverages in Australian market. The growing intensity of the competition is considered to be a major threat for Chatime (Sadler, 2003). 5. Chatime will encounter difficulty in identification of the distinct characteristics of the local market for developing new products which will match with the taste and preference of the local market (Czinkota and Kotabe, 2001). Porters Five Forces Analysis Rivalry among the competitors Rivalry among the competitors refers to the intensity of the competition in the market. It has been observed that the demand for bubble tea is growing in the Australian market. Hence, increasing number of companies is focusing on entering the market (Sheehan, 2011). In the Asian tea market of Australia, the market leader is EasyWay. Additionally, a new brand GongCha has also entered the market. These brands are offering the authentic Asian tea beverage to the Australian market. Hence, it can be found that the rivalry among the competitors is moderately high in the market of Australia. Bargaining power of suppliers The major ingredient i.e. tea is exported from Taiwan and there are plenty suppliers for Chatime as the company is based in the same nation. Chatime focuses on using fresh ingredients and the fresh milk is supplied by the Australian farmers. Chatime significantly supports the farmers in Australia. Hence, it can be stated that the bargaining power of suppliers is low in this case (Winer, 2004). Bargaining power of customers Bargaining power of customers rises when they have many alternatives (David, 2005). In the Australian market, there are potential shops which are offering authentic Asian tea. The customers can get the similar or superior product from other shops such as EasyWay and GongCha. Hence, the customers can easily switch to other shops on the basis of their preference and the product quality along with the marketing strategy of the company. Hence, the customers have high bargaining power (Jeffs, 2008). Threat of new entrants Threat of new entrants is one of the most important forces which have a significant impact on the business. It has been observed that the Australian market has an inclination for the healthy and fresh food and beverages. The demand for bubble tea is growing in the Australian market due to the presence of the Asian immigrants and the health concerns of Australians. Additionally, it is found that the barrier to entry in the industry is low. Consequently, more number of investors will focus on capitalizing the market opportunity. Hence, it can be stated that the threat of new entrants is high which is not desirable for Chatime. Threat of substitutes Coffee is the substitute of tea. In Australia, coffee is the most popular non-alcoholic beverage (Pennington, 2014). The demand for coffee is significantly high. However, tea is healthier than coffee and the health consciousness among the Australian population is rising. It has been observed that threat of substitute is moderate (David, 2005). Location for new Outlet of Chatime The flagship store of Chatime was situated in Hurstville. It was found that more than 47.8% residents were Chinese. Chatime has more than thirty stores in the metropolitan area of Sydney. The major focus of Chatime is to penetrate the market by adoption of effective strategy. In order to identify the locations of additional Chatime outlets some major factors need to be considered. First of all, the population characteristics need to be analyzed (Kim and Park, 2013). The location of the new outlet must be surrounded by the population of East and South East Asian background, domestic as well as international students and young Asian Australian (Lee and Liao, 2009). Chatime has been competing for the market share. The situational factors also needed to be considered before choosing a location for opening an outlet of Chatime. The location must have a good exposure and easy access. The combination of these two factors is essential for the success of new outlet. In different part s of Asi a, tea is one of the most popular leisure beverages (Paganini-Hill, Kawas and Corrada, 2007). It has been observed that the global demand for tea is rising. Chatime has majorly targeted the suburbs market due to the high concentration of the Chinese residents. It basically targets the consumers who are habitual decision makers and seeks convenience (Turhan, Akaln and Zehir, 2013). Hence, shopping centers, near to the movie theatres, food courts, train stations etc will be idea locations for Chatime to open a new outlet (Zhuang et al., 2006). The major reason is these places are convenient for the target market. Conclusion This paper has provided an insight to the current operations of Chatime in Australia. The SWOT analysis has demonstrated that Chatime has significant strengths which can be capitalized in order to ensure success of the organization. In order to overcome the weakness, the branding strategy of Chatime needs to be improved so that it can efficiently communicate with the target market regarding the health benefits of Taiwanese tea and its flavor. The demand for bubble tea is enhancing across Australia. The bargaining power of suppliers has estimated to be low. The intensity of competition is growing and the bargaining power of customer as well as threat of new entrants is high. References Czinkota, M. and Kotabe, M. (2001). Marketing management. Cincinnati: South-Western College Pub. David, F. (2005). Strategic management. Upper Saddle River, N.J.: Pearson Prentice Hall. Jeffs, C. (2008). Strategic management. Los Angeles: SAGE. Kim, K. and Park, D. (2013). Segmenting Green Tea Consumers by Purchase Motivation in South Korea. Journal of Agricultural Food Information, 14(2), pp.164-183. Kotler, P. (2000). Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lee, C. and Liao, C. (2009). The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies. British Food Journal, 111(1), pp.80-96. Paganini-Hill, A., Kawas, C. and Corrada, M. (2007). Non-alcoholic beverage and caffeine consumption and mortality: The Leisure World Cohort Study. Preventive Medicine, 44(4), pp.305-310. Pennington, S. (2014). Meet Australia's coffee pod tycoons. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/small-business/entrepreneur/meet-australias-coffee-pod-tycoons-20140829-3ek33.html [Accessed 9 Jan. 2015]. Sadler, P. (2003). Strategic management. Sterling, VA: Kogan Page. Sheehan, B. (2011). Marketing management. Lausanne, Switzerland: AVA Pub. Turhan, G., Akaln, M. and Zehir, C. (2013). Literature Review on Selection Criteria of Store Location Based on Performance Measures. Procedia - Social and Behavioral Sciences, 99, pp.391-402. Winer, R. (2004). Marketing management. Upper Saddle River, NJ: Prentice Hall. Zhuang, G., Tsang, A., Zhou, N., Li, F. and Nicholls, J. (2006). Impacts of situational factors on buying decisions in shopping malls. European Journal of Marketing, 40(1/2), pp.17-43.